In Part 1 of this series we discussed finding the right idea.
In Part 2 we will explore:
▲finding the right domain name.
Finding the right domain name
…can be very difficult for two reasons. First, lots and lots of good names are already taken, and second, you must have a name that is easy to spell and easy to remember. Hint: Always look at your potential name in all lower case to make sure it doesn’t spell out something bizarre or obscene. For example:
A manufacturer’s (Dickson) website, is misread as DicksOnWeb.com
A CAD software company called Via Grafix is misread as ViagraFix.com
A teacher’s community group, Teachers Talk, is misread as TeacherStalk.com.
You get the idea. I encourage you to use as many hard consonants as you can since a string of vowels (e.g. oiaarea.com would be difficult to translate into Oia–a region in Italy–Area. OiaStreet or OiaRegion would be easier.)
Coming up with a name can be tricky. I discourage strange spellings, like KupKache.com (people will never get it right), anything you have to explain, anything hyphenated or with an underscore. A name that’s too long is hard to remember, and an odd name that is non-descriptive will take marketing dollars. Two websites I found helpful with finding a name are: WhoIs.net and The Site Wizard.com.
Here are some common questions about domain names:
Should I use .com or are other endings such as .mo or .net okay?
►.com is the easiest for people to remember, however, .net has become very popular.
Should I use my own name?
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