When I left my job teaching I was given a very nice going away party.
Except for one thing.
My boss gave me a glue stick. On it she wrote “Stick with it.”
I laughed and nodded.
But, it bugged me. Did she think I was so flighty that I wouldn’t be able to go the long haul?
This weekend my husband and I made a big decision–we had been considering it for a long time. We decided to expand our website, Two Penny Cat to include all animal products, not just cats. Why? We researched such things as keyword searches and found that “dog” and “pets” were much more frequently searched than our keyword phrase (cat lovers gifts, or cat lovers, or cat lover.) These were the numbers from the Adwords keyword search tool:
Cat Lover gifts: 880 searches/month
Cat Lovers: 18,100 searches/month
Dog Supplies: 1,000,000 searches/month
Pet Supplies: 1,500,000 searches/month. (Wow…..ding, ding, ding….we have a winner!)
Hmmm.
You know how people (like the ones in that big white house in D.C.) say “Stay the Course”? Sometimes staying the course is a really stupid idea. Sometimes evaluating, studying, and being flexible is the real secret of success.
You know what Yogi Berra says: “When you come to a fork in the road-take it.”
NOW HERE’S ONE OF MY FAVORITE FUNNIES:
Did you hear about the Zen Master who goes
up to the hot dog vendor and says, “Make me
one with everything”?
(Provided by:)
Bill Harris (bill@centerpointe.com)
